The essence of the -iNG brand is the delivery of Energising Connections. Energising because the experience expands the capability of the recipient and connections because the experience builds an active connection between the participants and the brand. -iNG’s Brand Values describe an experience that is always genuine, inspirational, bold and personal. This is supported by a set of -iNG Product Values and a robust but flexible -iNG Approach. -iNG Brand Values: -iNG is -iNG is not Genuine Real and honest Contrived or cliched Inspirational Inventive and exciting Mission impossible Bold Confident and energetic Copying what others do Personal Personal and attentive Pre determined The essence of the -iNG brand is the delivery of Energising Connections. Energising because the experience expands the capability of the recipient and connections because the experience builds an active connection between the participants and the brand. -iNG’s Brand Values describe an experience that is always genuine, inspirational, bold and personal. This is supported by a set of -iNG Product Values and a robust but flexible -iNG Approach.